Luke Chitwood put together a tool here for new social media analysts. It gives the breakdown of most of the commonly used vocabulary terms when it comes to measuring influence, impact, and effects on sales. He did an excellent job of stringing everything together for me because sometimes it can get a tad bit confusing as to what effects what because of what….
I am in agreement with him on his critical feelings towards the influence these numbers truly have on a persons online presence and popularity. Just because someone has a huge Klout score, does not mean that they are actually as knowledgeable about a social media and connected as their number claims.
The research that was necessary for this article and the metrics that he was able to devise must have been extremely labor intensive and Brian Ableson unlocked one key to the social media analytic world. The only drawback is that this equation is very specific for popular sites that already have large followings. There is a huge amount of startup news organizations that are trying to break into the scene, but they can’t rely on current popularity or social media followings. One of the most surprising aspects of importance to me was if the article was in the paper. You would think that with the focus readers have on the computer screen as opposed to the pages would imply that the physical paper did not play a big role, but apparently it does. It is the third most important factor in determining whether an article will succeed online.
Leo Widrich offered some very actionable tips on how to write headlines, tweets, facebook posts, etc. I find myself sometimes thinking twice about whether I should post one particular thing on facebook or if I should just tweet it because more people there would find it interesting. However, I will usually put it on both because I like to post quotes with articles that really strengthen and define what it is saying, and tweets will not hold that much information. He talked about when posting less is more, but I wish he had gone into a possible difference between personal posting and article sharing. He has really great insights into how to utilize social media for your own purposes and how to be successful with it.
I created a Friend or Follow account and was able to see very clearly which people weren’t following me, who I wasn’t following, and mutual follows on Instagram, which I thought was a very neat visual. I used several other tips from Gerry Morgan’s blog to view my social media relationships separated by sex and to see what accounts were still active. It was a great way to clean up my feeds- which I try to do regularly because there is just so much STUFF out there!
Social Media Goals:
1. Grow a following on Twitter and Instagram
I have very clear ideas in my head as to what kind of image I want to project on each social medium. For Twitter I have been building more of a relationship with feminist sites because that is majority what I tweet about. For Instagram I am attempting to only post pictures that are interesting, very good, or have something of great importance in them. I want to work on the composition of my pictures and gain more followers through good photography.
2. Post less on Facebook and more on Twitter
As I have mentioned, I know that my followers on Twitter are much more interested in the many, many articles that I like to share. I have received several complaints from family members who wish not to see these articles (and are not tech savvy enough to figure out how to hide me from their feed even though I’ve told them 15 times…) because they think I am a raging feminist who burns my bras and I’m sure they assume I will soon be a lesbian. I’m a little bitter about the things my family says if you couldn’t tell…
3. Do more tweeting at people that I share views with to create some conversations and possible relationships
I love my city. Memphis is beautiful in so many ways that are undervalued by many and I want to help change that, so my challenge to myself is a photo campaign that focuses on the beauty of Memphis. I doubt I will be able to find one every single day, but I hope to get three truly beautiful images of Memphis every week. A goal is also to get some of my pictures shared by Accounts like ILoveMemphis and Liveable Memphis.